Crossword Dictionary
Tide
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949. Tide claimed it was "America's Washday Favorite".
Since 2012, Tide has sold Tide Pods, a line of laundry detergent pod, making an estimated 15% of sales. In late 2017, an Internet meme was popularized around the concept of eating Tide Pods and, as a result, people attempted the extremely dangerous "Tide Pod Challenge".